Thank you for another year of Flufftastic Fun!

Stay tuned for details about the 20th Annual Fluff Festival in 2025!

What the Fluff? A Tribute to Union Square Innovation is a madcap festival honoring the invention of Marshmallow Fluff.

Festival Map

View downloadable pdf

Schedule 

Fluff’n Jam Stage

Shenanigans Stage

  • Take part in these hilarious antics hosted by Fluff Fest’s longtime Archibald Query impersonator:

  • 2:00 PM – Marshmallow Toss

  • 2:15 PM – Fluff Jousting

  • 2:50 PM – Fluff on the Nose

  • 3:05 PM – Fluff Musical Chairs

  • 3:40 PM – Fluff Limbo

  • 4:05 PM – Fluff Musical Chairs

  • 4:40 PM – Fluff Limbo

  • 5:05 PM – Fluff Jousting

  • 5:40 PM – Fluff Hairdos

Other Happenings

Midway Games

Try your hand at old-school, boardwalk-style games including Fluff Bowling, Fluff Ring Toss, and more at the Midway Games Area (free to play, free to win prizes!)

Innovation Alley

Get inspired at Innovation Alley presented by Somernova featuring youth inventors, a bot that makes S'MOREs, and a chance to relax in the Inno Alley Lounge and more! 

Parkour with Parkour Generations Boston

Experience the thrill of this exciting sport with guidance from Somerville’s very own pros.

Fluff Stuff

Don't miss the chance to order or take home some fluffy merch! Tshirts, hats, tank tops, sweatshirts, koozies, tote bags, and more.

Bike Valet

Bring your two wheels without worrying about locking up with TWO FREE bike valets provided by Mass Bike.

Discover More!

Strike a pose with colorful cutouts of your favorite Fluff characters by local artists Nathaniel Devarie and CultureHouse.

Flufftastic Vendors

Official Fluff Fest Merch

Strut your Somerville pride in a Fluff t-shirt, tank top, hat or sweatshirt! Limited edition 2024 Fluff merchandise will be available in the merch tent on Somerville Ave by Parenting Journey. Other fun fluff stuff (totes, koozies, & more!) will also be available!

Too excited to wait for the Fest?
Order your Fluff Stuff from the Fluff Vault now at the Union Square Main Streets’ online store! 

Flufftastic Offerings
& Fluffalicious Feasts

One day of Fluff is simply not enough! Scores of local businesses will be opening their doors to Fluff lovers in the lead up and during the Festival for you to enjoy scrumptiously sticky treats, buy limited edition Fluff goodies, and take advantage of other flufftastic specials. 

Check out these participating businesses and their flufftastic offerings!

Our Sponsors

This free community celebration would not be possible
without the generous support of these partners:

A very special shoutout to the Fabulous Fluff Planning Team who– for a’nutter year – has come together to plan a flufftastic event. Their love for Fluff, endless creativity, and knack for sticky situation problem resolving has made it possible to sustain this beloved community tradition Simply put, the Fabulous Fluff Planning team is the peanut butter to Union Square Main Streets’ Fluff!

Super sweet special thanks to:

Kate Noonan, Fluff Fest Coordinator Extraordinaire
Mike Katz, Our Very Own Archibald Query
Bryan MacAuslan, EventThem
Kevin McMaster, Rockland Trust
Jen Palacio, Tiny Turns Paperie
Voravut Ratanakommon (AKA Spicy V)
Jen Gubicza, Zooguu Handmade, designer for this year’s flufftastic theme

More sweet thanks to: 

City of Somerville DPW
Durkee-Mower
Teddie Natural Peanut Butter

Getting here

Union Square is short on parking. Best ways to get to the Fest are to walk, bike (free bike valet!), boogie, or take public transportation. If you must drive, we recommend that you park on the outskirts of Union Square. But really, we don’t recommend you drive, if at all possible. 

Start from our Eastern Entrance (Lechmere, Inman, Central, East Somerville)

Start from our Western Entrance (Porter, Davis, etc)!

By Bike

Bring your two wheels without worrying about locking up with TWO FREE bike valets once again provided by our sweet friends at MassBike at each entry!

By Foot

We’re just a 25 minute walk from Lechmere, East Somerville, Porter, Harvard, Central or Sullivan Squares.

By Green Line

Hop on the MBTA Green Line and ride directly to Union Square Station. From there, it’s just a short walk to the festival’s East Entrance near Gracie’s Ice Cream!

By Bus

Route 87 buses will be detoured on from 11am-8pm. Please make connections at Somerville Ave at Stone Ave or Somerville Ave at Loring Ave.

Show us how you fluff!

Mention us or tag us @flufffestival on your instagram posts so we can see how you Fluff.

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